A packshot or packaging shot is a still or moving image of a product generally shot on a white or black background to give a clean, professional and accurate representation of your product. Packshot photography usually also includes the product’s packaging or labeling.
In most cases, packshot photography is used to depict a product’s reputation in advertising or other media such as print in brochures and catalogues or online in e-commerce and social media.
Our packshot photos are all expertly lit, shot with xxM cameras in our photo studio and retouched so that your products look perfect and will be supplied to you as high resolution and web-ready images ready to use.
This type of commercial photography is an important stimulus to sales, with the goal of triggering in-store, on-shelf and online product recognition.